Los Angeles : A sound knowledge about the basics will take you forward and always be confident and work hard keeping in mind that your content will be indexed and rank well in the SERPS and also motivate your fellow audience.
Ensure that your content meets all the below requirements:
Key Word – Your page topic should be well defined with the apt keywords hence search engines can indicate you based on the search query. Keyword phrase will display in the title.
Primary Keyword – A summary about your entire website, what you offer is the primary keyword and should highlight at the beginning of the title. For Eg if you are providing welding equipments, this would be your primary keyword.
Search Query - Users always browse internet mostly for the answers for their queries or for some other information. Make sure that your content provides answers right to the questions that the users have raised.
Meta Description- This stands as an indicator which intimates the potential visitor what they can receive from your site. The targeted keyword or phrase will show a visitor how relevant is your content with regard to their search query.
Keep in mind that your content should grab the loyalty of its readers by engaging them and also should meet the purpose- deliver information, get products sales etc. Above all it should rank well for the primary and secondary keywords and phrases.
If your content is for a website it shouldn’t exceed 300 words. You can have 400 words for a Blog post and 500 words for an article.
Don’t give too many links. The ratio 1:150, ie, you can give one link for every 150 words.
Make an impression by using a catchy headline or title that will encourage the users to proceed.
Your content should focuses on vocabulary (using the right keyword), psychology (Consumers interest level) motivation (marketing element).